First of all, what is a content management system? Often abbreviated as CMS, it's a software product that allows users to easily update content. This doesn't require programming or development skills.

Does your company currently have a static website? If so, you probably rely on a third-party company to update your content for you. On the other hand, if you have an in-house development team, they may spend lots of hours creating pages, updating content.

With a CMS, you are able to update your own content; add new pages without any development experience. Content Management Systems are usually pretty easy to learn on how to manage the website.

Some of the most popular CMS out there that we have vast experience with is Wordpress, Drupal, and Mura; as well as the new MASA CMS. Also we have experience with Apostrophe. We setup the design, develop any backend pages, so you can only focus on creating content.

Why do you need a CMS?

• Cost effective - Even though getting a CMS has its startup and maintenance cost, there is significantly reduced cost on getting developers to add new content, or edit content.
• Time efficient - Editing pages is much easier; as it is to adding new pages.
• When redesigning, you don't need to start from scratch. You have the foundation of the content, and it's easier to add, update or remove content. Developers can focus on backend with redesign.
• It keeps work between developers and content creators separate.
• Consistent look and feel - All pages will have a consistent look and feel since the backend part of the site that determine its look and feel is totally separate from content management.
• SEO optimization - Having a CMS helps with search engine optimization.
• Additional tools - Depending on the CMS, these can have plugins that helps performance, SEO of the site and even provide statistics. One example is Wordpress and all the tools it provides.