User experience (UX) is a term in web design. Its roots come from any product or service available in the market. UX is the experience of a person using a product or service. In other words, how the user interacts with that product. For instance, in this case, websites.

UX has evolved tremendously in the past decades. What worked for the late 90s, may not work today. The incorporation of social media has helped websites evolve as well.

In the past, there were no set rules with web design. UX was very frequently disregarded. Consequently, as more companies started their web presence, they started taking notes on how users interacted with their content.

Today, UX has become a pivotal point in a company's success. Through their website, they are able to engage and interact with users. As a matter of fact, this is why companies nowadays invest time and money to have a website with amazing UX.

User experience helped companies understand user behavior on an emotional level. Based on their findings, they started improving their websites. Consequently, by improving, they saw more engagement, and increase of revenue.

For amazing UX, we have to set the user’s needs and goals ahead of our company goals.