Search Engine Optimization is a tool that increases the visibility of your website. It’s a set of practices that will help understand what people are searching for. This helps companies tailor to the needs of their website visitors. SEO stands for Search Engine Optimization.

The use of SEO in your website helps it rank higher in search engines such as Google and Bing. This means that users can find them easier in search results. Without SEO, the website will be difficult to find; making it easy for potential customers to look elsewhere.

Below are 7 reasons why search engine optimization needs to be a key piece of a website:

Build trust and rapport

Think of all the times keywords are entered into Google or other search engine to find results; usually users trust the first few websites that appear. Users feel more comfortable and trusting; as when search engines rank a website higher in the search results.

Improve User Experience

Your website will be more user friendly when you focus on the quality of your content by following SEO practices.

Increase engagement and visibility

Keeping SEO in mind will allow potential customers to find your website, and take place in the top search results.

Analytics

With SEO we are able to study the behavior of users when they visit our sites. Also, tools such as Semrush and Yoast can analyze the behavior of users on search engines or competitor's websites.

Convert traffic into leads

As websites improve their SEO, it will drive more traffic and engagement to their websites. When there is an increase of users, conversion to leads is easier.

Save money on ad space

Paid ads will not guarantee that users will find a website useful, but search engine optimization can. This will help save money, and even giving a boost of income by the increased traffic.

SEO is improving on a consistent basis

This might require to evaluate the site’s content and structure consistently, as the search engines evolve, but this might bring a lot of rewards such as increased engagement, user rapport and improved finances, in addition to staying ahead of the competition.

In summary, search engine optimization (SEO) can put websites on the spotlight in terms of search engines, if the content has been also carefully crafted for this purpose. At Redmon, we can provide clients with analytics on how their website is doing and how to improve the metrics; and make SEO a top priority in the planning, or maintenance process.