The year 2020 had one of the biggest challenges that we had to face amidst the COVID-19 pandemic. It restricted people in the most unbelievable ways. It hindered their most basic leisure activities; such as going to the movies, a concert, or simply sitting down to enjoy a meal at a restaurant.

Luckily, we had the technology necessary to order food online. This industry took quite a hit by not having their doors open for people to sit down and enjoy a meal.

Some companies closed as they didn’t have the means to find a plan in time to generate revenue. Some were at the brink of closing.

Any restaurant that lacks online presence will not be able to reach the audience that they need to succeed. And nowadays, having a website with contact information, address and the menu, is simply not enough.

Changes to the Restaurant Industry

At the wake of the pandemic, restaurants had to step up to the plate. Working on finding ways to offer online ordering, delivery service. The purpose is to reach people who prefer not to visit restaurants and keep social distancing guidelines.

In the face of this major obstacle, however also great ideas forged. Many found solutions to this ongoing problem with the pandemic. Many restaurants that didn’t have the means to offer any online ordering. Some partnered with companies that provides this service such as UberEats, Doordash, and other services.

Restaurant companies needed to find a way to enhance, or start, a social media campaign to attract new customers. Also, let their current customers know they are providing service and open for business.  And a custom, do it yourself website that can be published in 24 hours is not going to cut it.

Restaurants and Social Media

Social media and website presence is now key to be known in your industry. This is in order to stay afloat as we slowly go back into a new “normal”. A restaurant without a user-friendly, up to date website is missing out on a huge audience. Users will most likely navigate to your competition’s website.

It is not only about putting something out there on a website and add the menu. User experience considers the design and development of the website; highlighting key sections customers look for such as the menu, how to order online if available, and keep it up to date with restaurant news and information.

Navigation is also crucial, for a great user experience; and site speed as well. If your website takes a while to load, potential customers will be looking elsewhere.

How we can help

At Redmon, we have had vast experience designing restaurant websites. These sites are centered on user experience, usability, and attractive visual design. This helps our customers spotlight their services and what they offer.